Another news for a good cause just popped up in my email the other day. This time it's from RB (formerly called Reckitt Benckiser), the world’s leading consumer health and hygiene company. Recently they have launched a nationwide campaign to prevent children under 5 dying from diarrhoea – “Save a Child Every Minute”.
|RB's Partners With Save the Children : “Save a Child Every Minute” Campaign|
With a global vision to improve the health and hygiene behaviour of more than 200 million people by 2020, RB has partnered with Save the Children to address the challenge arising primarily from lack of hygiene practices and sanitation facilities. As a part of this campaign, RM1 from every RM20 sale of Dettol and Harpic products between August and September, 2014 will go to the global partner Save the Children for diarrhoea prevention programs. Through similar initiatives during the year across other South East Asian countries - India, Malaysia, Singapore, Indonesia, Thailand, Bangladesh and Sri Lanka, RB aims to raise a sum of GBP 280,800.
RB has partnered with Save the Children since 2003 and raised over £15 million (~ RM77.9 million) and supported 2.5 million people including 1.5 million children on a range of programmes around the world. In 2013, the partnership 'Healthier kids, Happier homes' was re-launched with a goal to dramatically reduce the number of children dying from diarrhoea by 2020 and RB has made an initial investment of £23.5 million (~ RM121 million) until 2015. With a strong focus on technology and innovation, RB has also committed to deliver product solutions that will help stop children dying from diarrhoea.
|Dettol range of products|
Talking at the launch of the campaign, Mr. Chander Mohan Sethi, Senior Vice President, South East Asia, RB said, “We strongly believe that every organisation has to be driven by a strong purpose. For RB, the purpose is to give people innovative solutions for healthier lives and happier homes. We achieve this not just through our innovative products, but through the innovative partnerships which help us in creating awareness around health and hygiene.”
Hina Nagarajan, General Manager at RB, Malaysia & Singapore said, “As an organisation with the DNA engraved in health and hygiene, we believe it is our utmost responsibility to step forward and play a crucial role in bringing down the staggering number of diarrhoea deaths across the world. Our partnership with Save the Children to “Save a child every minute” will be delivered through a truly holistic approach: both in treating and preventing the incidence of diarrhoea as well as working across stakeholders to collectively address this concern. Starting August, we aim to raise RM50,000 by donating 5% of the proceeds from the sale of Dettol and Harpic products sold between 1st August 2014 and 30th September 2014. ”
To know more about RB's partnership with Save the Children, do check out their site at - http://www.rb.com/our-responsibility