Now I'm not an extremely huge fan of Barclay's Premiere League, but I do catch it whenever I have the opportunity. It was rather unfortunate I could not attend the finale viewing hosted by Carlsberg the other day. Anyway here's a short excerpt on what transpired that night, from the news release sent to me by Carlsberg Malaysia.
|Carlsberg Closes Out 2013/2014 BPL Season With Epic Finale|
Carlsberg hosted an epic viewing party to commemorate the last BPL match day of the 2013/2014 season. With Manchester City in poll position to take home the title, Liverpool needed to win their final match to stay in the running for the club’s first BPL Championship in 24 seasons. Again, it's rather unfortunate Liverpool fans were disappointed that night, as Manchester City ran off with the title yet again.
The first-of-its-kind viewing party was a heady mix of team colours as Carlsberg and footie fans gathered at Movida, Sunway Giza to catch what were arguably the three most impactful matches of the night simultaneously in HD on a giant screen. Anticipation and hope ran high as fans watched Liverpool’s match at home against Newcastle, where the Reds emerged victorious with a 2-1 score to finish the league in second place while Manchester City won the BPL championship with a 2-0 win over West Ham United.
|Liverpool fans cheering away for their team|
To add to the excitement, Carlsberg gave away one extraordinary treat in the form of authentic, limited edition Liverpool and Manchester City jerseys autographed by all current players of the Liverpool and Man City Football Clubs respectively. A rare giveaway that will certainly be a treasured keepsake for the lucky die-hard fan, thanks to Carlsberg. Spectators also participated in fun, football themed games with authentic BPL merchandise up for grabs, whilst enjoying ice-cold Carlsberg.
|Limited edition jerseys were given out|
During its first season as official beer of the BPL, Carlsberg sent a large number of Carlsberg contest winners to enjoy a uniquely Carlsberg BPL experience in the UK. Winners and their friends were given the chance to watch their favourite clubs live in the UK with full VIP treatment at the Carlsberg Hospitality Lounge of each stadium visited. The season also saw Carlsberg give away hundreds of BPL jerseys and other merchandise to lucky consumers.
The most recent recipient of Carlsberg’s BPL generosity was 26-year-old Jovi Chen who pledged to create a Carlsberg collage using nothing but selfies of himself with total strangers as part of Carlsberg’s Price of Passion contest. In order to complete this pledge, Chen enlisted the help of 250 unsuspecting mall-goers and won himself a uniquely Carlsberg VIP trip to the UK where he experienced the brand’s hospitality at a live BPL match between Arsenal and West Bromwich Albion at the Emirates Stadium. Keen to find out more about Carlsberg’s involvement in the BPL? Visit www.facebook.com/Carlsberg for more information.