Carlsberg BPL Viewing Party & Price of Passion 2 Contest Launch

So I missed the Carlsberg BPL Viewing Party last week or so, featuring the live match between two BPL giants, Liverpool and Arsenal. I caught the match on Astro at home though. Anyway, this would be to share the news on what transpired at the viewing party, as well as the launch of Carlsberg's latest 'Price of Passion 2' challenge contest. 


Carlsberg BPL Viewing Party & Price of Passion 2 Launch
Carlsberg BPL Viewing Party & Price of Passion 2 Launch


The winner of the 'Price Of Passion 2' contest will get to experience an exciting Carlsberg VIP BPL experience, with the chance to watch their favourite team in a live match in the United Kingdom later this season. As the official beer of the BPL for three consecutive seasons starting with 2013/2014, Carlsberg is giving Malaysian footie fans a true taste of the Premier League. Fans familiar with Price of Passion would know that the reward is totally worth the effort to demonstrate how far one would go in the name of football.


‘Price of Passion 1’ winner, Low Kah Wai
‘Price of Passion 1’ winner, Low Kah Wai

The 23-year-old Arsenal fan boldly took on the challenge and successfully fulfilled his pledge. As a result, he scored an all-expenses-paid trip for two from Carlsberg to watch his favourite BPL team, the Gunners, in action at Old Trafford against Manchester United.
Low said, “It was truly an awesome experience. We were picked up by a friendly Carlsberg brand ambassador at the airport, chauffeured to a trendy hotel in the city and served meals fit for football legends. Being escorted every step of the way made us feel like stars or Hollywood celebrities, it was an experience fit for a VIP. The challenge that I took on for my favourite team was well worth it, and Carlsberg made it all possible,” he exclaimed.


The upbeat atmosphere at the Carlsberg BPL Viewing Party
The upbeat atmosphere at the Carlsberg BPL Viewing Party

In addition to the launch of 'Price of Passion 2’, Carlsberg also gave its fans the opportunity to walk away with exclusive signed Arsenal and Liverpool merchandise. With both football clubs having Carlsberg as their official beer, fans participated and won premium, limited edition merchandise. The sporty ambiance was further enhanced by hearty snacks and ice cold Carlsberg from Malaysia’s most preferred beer brand.


At Movida Kota Damansara watching the BPL match between Arsenal and Liverpool
At Movida Kota Damansara watching the BPL match between Arsenal and Liverpool

Carlsberg’s ‘Price of Passion 2’ challenge is open for pledges until February 28, 2014. Participating is as simple as going to Carlsberg's Facebook page and making a pledge to carry out an act that is testament to a Carlsberg fan’s passion for football. Pledges will also be accepted during Carlsberg viewing parties. Shortlisted fans will then be assessed by a panel of judges on the creativity and passion of their pledges to determine the second ‘Price of Passion’ winner. The winner will then be asked to fulfil his pledge and before he knows it, will be on his way to the UK for the BPL experience of a lifetime.

For more information on Carlsberg's 'Price of Passion 2’ contest, do check out their Facebook page at www.facebook.com/Carlsberg


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