'Volkswagen On Tour' Brand Showcase @ Queensbay Mall Penang

Just recently, I was in Penang to catch Volkswagen On Tour's first venue over at Queensbay Mall Penang. Traveling back to my hometown, I was really glad to see that Volkswagen Malaysia is listening to the feedback from the public and has brought the brand and its German engineered range of fleet to 13 locations nationwide beginning from Penang. The 'Volkswagen On Tour' brand showcase kicks off from 13th December until March 2014.


Volkwagen On Tour @ Queensbay Mall Penang
'Volkswagen On Tour' @ Queensbay Mall Penang



'Volkswagen On Tour' in Penang
Date: 13th to 15th December 2013
Venue: Queensbay Mall Penang


Smiling Volkswagen folks welcoming us to the Volkswagen On Tour @ Queensbay Mall Penang
Smiling Volkswagen folks welcoming us to the 'Volkswagen On Tour' brand showcase @ Queensbay Mall Penang

Reaching the venue rather early, even before it was opened to the public, I had the opportunity to walk around and take in all the different Volkswagen car models on display. ‘Volkswagen On Tour’ serves as an invitation to Malaysians from all walks of life to experience an exclusive brand experience for motoring enthusiasts and families alike, with free admission and an exhibition area of more than 11,000 sq. ft. full of excitement.


Volkswagen Scirocco, one of my favourite Volkswagen model
Volkswagen Scirocco, one of my favourite Volkswagen model

The 'Volkswagen On Tour' showcase wasn't just about introducing their car models to the public, it was also about the awareness and learning of Volkswagen's various features via interactive games and stations. ‘Think Blue’ was one of the highlights of ‘Volkswagen On Tour’. Visitors were able to learn more about fuel efficiency and reducing carbon emissions for a sustainable mobility, as well as how Volkswagen is applying innovative and award-winning automotive technology to achieve a better tomorrow.


The "Think Blue" Wall
The 'Think Blue.' Wall
The public was encouraged to write down a pledge towards the Think Blue theme
The public was encouraged to write down a pledge towards the 'Think Blue.' theme

At the 'Think Blue.' wall, the public had the chance to put down a pledge towards a cleaner world, be it suggestions, creative slogans, or just a note to showcase. Also found next to the wall, was a rather cool interactive station, encouraging the public to participate in some activities with regards to renewable energy source, as well as a fun way to let off steam.


Introducing the shouting station, in a symbolic gesture for a brighter future
Introducing the shouting station, in a symbolic gesture for a brighter future
Yet another creative fun station, shown here Ms Petra Schreiber, Director, Marketing & Communication, Volkswagen Malaysia cycling to pop some popcorns
Yet another creative fun station, shown here Ms Petra Schreiber, Director, Marketing & Communication, Volkswagen Malaysia cycling to pop some popcorns


Building on from Volkswagen’s recent participation at the Kuala Lumpur International Show 2013 in November and its current dealer network expansion, ‘Volkswagen On Tour’ reflects another continuous avenue to further introduce its locally assembled models amongst a range of models and the reinforcement of its brand presence nationwide.


Some of the pretty Volkswagen models at the Volkswagen On Tour showcase
Some of the pretty Volkswagen models at the 'Volkswagen On Tour' brand showcase
You can purchase your favourite Volkswagen Merchandise at the Volkswagen On Tour roadshow as well
You can purchase your favourite Volkswagen merchandise at the 'Volkswagen On Tour' roadshow as well

The ‘Volkswagen On Tour’ road show promises patrons an unforgettable time getting to know other aspects of the Volkswagen brand through interactive displays and fun-filled activities featuring the automotive marque’s sporty side such as the Volkswagen Golf GTI and a driving simulator as well as the celebration of Volkswagen Motorsports' recent win of the 2013 World Rally Championship (WRC).


Did you know Volkswagen won the World Rally Championship 2013 in their first attempt?
Did you know that Volkswagen won the World Rally Championship 2013 in their first attempt?
We got to enjoy Volkswagen's unique driving simulator that day as well
We got to enjoy Volkswagen's unique driving simulator that day as well

Throughout the 13-week tour, visitors to the roadshow will be able to get up close and personal with the various Volkswagen vehicles on display. Whether it’s the recently launched 2014 Polo Sedan, the current World Car of The Year, the seventh-generation Volkswagen Golf or the iconic Beetle; visitors can also look forward to viewing, exploring and test-driving their favorite Volkswagen models themselves.


Ms Petra Schreiber, Director, Marketing & Communiscation, Volkswagen Malaysia sharing her welcome address at the media launch of ‘Volkswagen On Tour’.
Ms Petra Schreiber, Director, Marketing & Communication, Volkswagen Malaysia sharing her welcome address at the media launch of ‘Volkswagen On Tour’.

When I was there that day, I had the chance to catch the media launch of 'Volkswagen On Tour' as well. Ms Petra Schreiber, Director of Marketing & Communication from Volkswagen Malaysia  gave a speech and explained to us the whole 'Volkswagen On Tour' objective and how it is Volkswagen's way to give back to its supporters in other states other than the Klang Valley. Until now, there was no major roadshows being done by Volkswagen outside of the Klang Valley, hence this initiative.


Interacting with the various Volkswagen features via iPads at one of the stations
Interacting with the various Volkswagen features via iPads at one of the stations
We were even given headphones to have a more better experience at the interactive stations
We were even given headphones to have a more better experience at the interactive stations

“‘Volkswagen On Tour’ serves as a platform to engage Malaysians nationwide in a Customer dialogue whilst bringing its exclusive brand experience directly to the people’s doorstep. It is also a public outreach initiative aimed to share Volkswagen’s product range and brand values with Malaysians – its distinctive philosophy, safety technology, ‘Think Blue.’ attitude and cutting-edge innovation that go into the German-engineered Volkswagen fleet,” said Managing Director of Volkswagen Group Malaysia Dr Zeno Kerschbaumer.


And Volkswagen On Tour is officially launched by Ms Petra Schreiber
And Volkswagen On Tour is officially launched by Ms Petra Schreiber

All attendees can participate in the ‘Volkswagen On Tour’ Photo contest, which requires them to snap a picture of themselves with a complete coaster puzzle obtained at the roadshow. They then need to post the photo with the hashtag #VolkswagenOnTour either on Instagram and follow the @VolkswagenOnTour account or on Facebook and tag the Volkswagen Malaysia Facebook page.

What's the prize? To stand the chance of winning one of nine prizes of an extended two week test drive with any of their favourite Volkswagen models. Well, I for one tried my luck and submitted my entry via Instagram the very same day.


Another shot of my friends and I at the Volkswagen On Tour Penang
Another shot of my friends and I at the Volkswagen On Tour Penang

The ‘Volkswagen On Tour’ road show will be heading to 13 locations nationwide from 13 December till March 2014. The subsequent few locations of the ‘Volkswagen On Tour’ show are shown in the table below. 

The few locations of 'Volkswagen On Tour'
The rather cute Blu mascot at Volkswagen On Tour
Blu, the cute mascot for 'Think Blue.' charming visitors at 'Volkswagen On Tour'
 
Overall, it was a very informative experience, one which I did not regret taking time off and heading to the launch of the 'Volkswagen On Tour' roadshow. There were just so many things to learn at their interactive booths and activities. For more details of ‘Volkswagen On Tour’ and its highlights, do check out their website at www.volkswagenontour.com.my from 13 Dec 2013 onwards.



1 comment :

  1. Sigh!!! No luck at TOTO, dunno when I can afford one... :(

    ReplyDelete

Always appreciate the comments. Thanks!

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