Fancy getting a free phone, plus RM1 in return? Impossible? Well, read on then. Last Wednesday, Spice CSL International held a product launch, introducing the latest Android smartphone to its current lineup, the Switch STAR NEO Mi363 with dual SIM Dual Standby capability.
|Spice CSL Malaysia Mi363 Freefone Product Launch|
Spice CSL Malaysia Mi363 Freefone Product Launch
Date: 12th June 2013
Venue: The Royale Chulan Hotel Kuala Lumpur
|The Switch Up! printed on the back of every T-Shirt|
Arriving at The Royale Chulan Hotel Kuala Lumpur to a sea of yellow SCSL T-shirts worn by the staffs, I did not believe initially that on top of giving out the Mi363 for free, SCSL is topping up RM1 for each user. The Switch STAR NEO Mi363 is catered for users who want to realize the benefits of a smartphone for the first time.
|Bloggers and friends at the launch|
|More happy blogger faces, Wendy, Nicole and Caroline|
In order to make the experience of owning the first smartphone a reality, Switch Star Neo Mi363 is being offered for free as part of the Pakej Komunikasi Belia Scheme. Offered to 1.5 million youths in Malaysia, aged between 21 to 30 years, it was basically a calculation of the phone price RM349 minus the RM200 rebate, and minus a further Switch Up Rebate worth RM150.
|Popular, as we see lots of enquiries from the public|
|Starter packs and packages along with the smartphone on display|
For non Pakej Komunikasi Belia consumers, Switch Star Neo Mi363 can be purchased at a reasonable recommended retail price of RM349. Simplicity is the key word here, which I do agree to an extent. The device itself strike a strong balance between performance and price, granting the user access to a range of smartphone features.
|All set for the official launch|
|And there we have it, the Switch Star Neo Mi363 is officially launched!|
During the launch, Spice CSL International also announced its latest campaign which was in collaboration with Tune Talk Sdn Bhd. If it's from Tune Talk, we would be sure it will be something really unique and value for money. True enough, while the device is absolutely free under the PKB Program, subscribers get way more balue under the Tune Talk program.
|Jason Lo from Tune Talk at the launch|
Tune Talk will be giving away 300MB Data, 30 local SMS and 30 minutes of local calls, worth RM20 in the first month upon activation of the plan with the smartphone. In addition to that, subscribers who stay loyal will enjoy a further 200MB data per month from the 2nd to the 6th month. Now that's what I call value for money.
|VIPs signing on the wall of the Spice CSL Malaysia Mi363 Freefone Product Launch|
|We were entertained by energetic dancers midway through the launch|
The smartphone that was launched, the Switch Star Neo Mi363 is designed specifically for the youth segment, from students to entry level and young professionals. Available in Malaysia from June 2013 onwards, do check it out as it will be made available at more than 300 retail outlets in Malaysia, including Tesco Hypermarkets, AEON Big Hypermarkets and S Alliance outlets.
|Some of the local celebrities endorsing the new Switch Star Neo Mi363|
|Fits nicely in your hands, that's what she's trying to show|
Officially launched by Y. Bhg. Datuk Ir. Dr Mohamad Al Amin Haji Abdul Majid, Chairman of SME Corporation Malaysia, it was indeed a successful launch. At the end of the event, we were given an opportunity to pose questions to the experts, which was informational to say the least. Do remember to check out this cool freefone campaign once it's out soon!
|Q&A session in progress|
|Oh, they served my favourite Satays as well!|
About Isaac Tan
Thank you for reading this post. I hope you enjoyed reading this as much as I enjoyed writing it. My name is Isaac Tan and I cover mostly on lifestyle events with emphasis on happenings in Kuala Lumpur, food reviews, movies, tech and more. Subscribe to my feed and my facebook page. Do follow me on Twitter too at @isaactanjs , contact me via my email at email@example.com