Celcom Cupcake Challenge @ The Cooking House

It was the day I had the chance to bake my own cupcakes, yes you heard it right, I baked and decorated my own cupcakes thanks for Celcom Cupcake Challenge. Celcom has come up with this session and invited a whole bunch of us for some cupcake baking fun!

Celcom Cupcakes Workshop @ The Cooking House
Our end result, Malaysia themed cupcakes

Celcom Cupcakes Workshop
The Cooking House
20-1 Jalan 31/70A
Desa Sri Hartamas
50480 Kuala Lumpur
Tel : 03 2300 1070

Date : 8th Sept 2012
Time : 0930 to 1330

What's Celcom's Cupcake Challenge all about? Well, it's a current on-going online contest organized by Celcom in conjunction with Malaysia's Independence Day and the upcoming Malaysia Day celebrations on 16th September 2012. In view of the on going cupcake contest held by Celcom from 30 August 2012 – 23 September 2012,

The venue, The Cooking House at Desa Sri Hartamas
The venue, The Cooking House at Desa Sri Hartamas

Reaching the venue way before it kicked off, I found out The Cooking House was actually a training centre for folks to learn the ways of baking and cooking perfection. I did not really know beforehand that I'll be getting my hands dirty with flour and dough that morning, but it was all fun! It was a good thing I went to the workshop with Janice as I'm sure she enjoyed it way more than I did. 

Hey, that's me before the baking session started.
Hey, that's me before the baking session started.

The simple Celcom Cupcake Challenge contest hosted online was to challenge Malaysians to submit photos of their creative cupcake deigns in conjunction with our country's 55th anniversary of Independence and the upcoming Malaysia Day celebrations on 16th September. It is open to all Malaysians everywhere in the spirit of 1Malaysia.

Our "sifu" for the cupcakes making session
Our "sifu" for the cupcakes making session

In his address to the class, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad said, "Celcom is opening this contest to all Malaysians, not just Celcom customers, as a chance to put their patritism and creative skills on display. We chose Facebook as the contest channel so that even more Malaysians can come together, share their love for the country, and experience the power of personal connections even while at different corners of our beautiful nation."

My team of four, comprising of media and bloggers alike, Ling, Raja Azuni and friend.
My team of four, comprising of media and bloggers alike, Ling, Raja Azuni and friend.

The class that morning was hosted by a couple of "teachers", on of them Lu Soo Chee, a resident cake artist in The Cooking House and a member of ICES (International Cake Exploration Societe) and the British Sugar-craft Guild, who has more than 10 years of baking and cake-decorating experience. 

Bloggers and media enjoying the session
Bloggers and media enjoying the session

There were more than 50 of us that fine Saturday morning from various blogs and media publications, all ready to learn the basics of baking and cake decorating with a patriotic twist. It was also an opportunity for us to submit our creations to the Celcom Cupcake Challenge Facebook page (http://www.facebook.com/cupcakeschallenge) as our own entry. 
 
The Recipe For 12 small cupcakes or 6 large Cupcakes:

The Recipe For 12 small cupcakes or 6 large Cupcakes:
110g          Plain Flour
1 1/2 tsp    Baking Powder
125g          Butter
100g          Sugar
2 nos         Eggs
1/2 tsp       Vanilla Essense
2 tbsp        Milk

Step-by-step process to prepare the Vanilla Cupcakes
Step-by-step process to prepare the Vanilla Cupcakes

Method:
  1. Sieve the flour with the baking powder
  2. Cream the butter and sugar until white and fluffy.
  3. Beat in eggs and fold in flour carefully. Do not overmix. 
  4. Fill paper cups about 2/3 full. 
  5. Bake at 180c (160c with fan) for about 13 minutes

Pretty ladies with the freshly baked cupcakes
Pretty ladies with the freshly baked cupcakes

Once the cupcakes were baked and ready, we moved on to the next part of the session which was to decorate our cupcakes. Of course we had to prepare the icing ourselves, using lots of sugar and butter in the process. It was pretty fun playing with the colourings and trying to get the perfect shade of red, blue or yellow that we wanted. 

Preparation of the Buttercream frosting and the decoration in progress
Preparation of the Buttercream frosting and the decoration in progress

The Recipe for Buttercream Frosting
95g              Salted Butter
260g            Icing sugar, sifted
1 1/2 tbsp    Milk

Method: 
Beat butter until creamy, scrape bowl. 
Add sifted icing sugar, milk and beat until combined. 
Add more powdered sugar as needed to get piping consistency. Add a drop of food coloring if desired.

More bloggers having a great time. (L-R-

Participants for the Celcom Cupcake Challenge need only to design a cupcake with their own creative interpretation of national pride and upload the photo to www.facebook.com/cupcakeschallenge to be in the running to win prizes worth more than RM100000. From now until the final submission date of 23 September 2012, 55 participants with the most "likes" on their entries will be chosen to go on to the grand finale on 29th September 2012.

Janice and Wendy posing before continuing on with their cupcake decorations
Janice and Wendy posing before continuing on with their cupcake decorations

At the challenge finale, the 55 finalist are to replicate their cupcake designs witnessed by the public and a panel of celebrity judges, who will choose the top three cupcakes designs based on creativity, uniqueness and closest match to submitted photos. 

The three top winners will walk away with a brand new Samsung Galaxy SIII smartphone worth RM2199 each and RM10000, RM5000 and RM2000 in cash for the first, second and third places respectively. The rest of the 52 finalists will receive a stylish LG Prada mobile phone for their achievements. The public is also urged to look out for free Celcom cupcake giveaways this Malaysia Day at selected malls. 

Our lunch that day, Herb Marinated Chicken
Our lunch that day, Herb Marinated Chicken

For more information on this contest, do visit the Celcom Cupcake Challenge Facebook page at www.facebook.com/cupcakeschallenge or www.celcom.com.my or call 13000111000 or 1111 from a Celcom mobile. 




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About Isaac Tan
Thank you for reading this post. I hope you enjoyed reading this as much as I enjoyed writing it. My name is Isaac Tan and I cover mostly on lifestyle events with emphasis on happenings in Kuala Lumpur, food reviews, movies, tech and more. Subscribe to my feed and my facebook page. Do follow me on Twitter too at @isaactanjs , contact me via my email at isaac.tan@gmail.com

9 comments :

  1. Cantik the cupcakes. edible?

    ReplyDelete
  2. Fer,
    Hehe, yes it is all edible.. the frosting is a tad too sweet though, but the vanilla cupcakes were great!

    ReplyDelete
  3. Nice meeting you Isaac!

    ReplyDelete
  4. Throw all the icing, eat all the cupcakes <3

    ReplyDelete
  5. Nice...but what I am wondering is what connection Celcom has with cupcakes and cooking. If it had been some cake ingredient manufacturer or kitchen appliance company, then it would be more logical that they sponsor the event.

    ReplyDelete
  6. Cool experience there!

    ReplyDelete
  7. Baking is always fun! But I've yet to bake cupcakes heh :)

    ReplyDelete
  8. not bad wor chef isaac! :P

    ReplyDelete
  9. Isaac, next time bake for me ok? :P

    ReplyDelete

Always appreciate the comments. Thanks!

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