Now! In Season Australia - Sweet Red Cherries & More!

Now! In Season Takes Off In Malaysia - Sweet Red Cherries & More! 


Chinese New Year is just around the corner, and what better way to celebrate it than to feast on "Now! In Season Australia" fruits! Sweet red cherries for that auspicious good luck and fortune. We have the superbly sweet peaches, plum, nectarines and apricots as well. This is going to be such a nice celebration. Just a couple of weeks back I was at the launch of the "Now! In Season" campaign, where we got to savour our fair share of these great fruits. 

Celebrate Chinese New Year with these Now! In Season fruits
Celebrate Chinese New Year with these Now! In Season fruits

Now! In Season Malaysia


Malaysians can look forward to more premium quality, healthy and safe Australian produce this year as the new Now! In Season campaign takes off at leading retail outlets today. The Now! In Season program expouses Australia's quality soil, continual supply of clean water, strict food safety regulations and innovative farm practises. These in itself makes a product worth munching on this Chinese New Year season in Malaysia. 


At the launch of Now! In Season , we love our fruits!
At the launch of Now! In Season , we love our fruits!

When I took home the cherries, peaches and apricots, my mum was so delighted she didn't complain about the lack of Mandarin Oranges this round. Of course, the old tradition of having kams or mandarin oranges to celebrate CNY prevails, but its nice to see mum accepting these sweet fruits. In fact, her first remark upon trying these were "Oh, they're so sweet!". I was surprised too that these cherries and peaches can have that natural sweetness to it. 

Bite into these, and you'll love it immediately
Bite into these, and you'll love it immediately
Australian Cherries, nothing comes close
Australian Cherries, nothing comes close

Did You Know?


Bet you didn't know that Malaysia imported RM71.3million or 871 tonnes of Australian fruits in 2015. Over the last five years, between 2011 and 2015, the value and quantity of imported Australian fruits each grew by approx 30% per annum. How's that for showing that we Malaysians demand top quality Australian produce. 


Some delectable dishes created and infused with these delicious Australian fruits
Some delectable dishes created and infused with these delicious Australian fruits

Now! In Season Campaign


Cherries contain powerful antioxidants called anthocyanins. These belong to a large family of phytonutrients called flavonoids, linked to a variety of health benefits, and provide cherries with their deep, rich red colour.

Throughout the year, the Now! In Season campaign will educate consumers on the seasonality of the commodities, health and nutritional benefits of Australian produce as well as how to select and store the seasonal commodities. 

Now! In Season Australia
Now! In Season Australia

Cherries and summer stone fruits such as plums, nectarines, apricots and peaches are available from now until March. Table grapes will be available from March to May and citrus fruits such as oranges are available from August to October. It's seasonal guys, so be sure to watch out for your favourite Australian fruits when it comes IN SEASON! Australian vegetables on the other hand are available throughout the year due to Australia's wide production. 

Happy Chinese New Year, Gong Xi Fa Cai !

Peaches and Apricots
Peaches and Apricots
Baby Karlson loves the sweet red Australian cherries
Baby Karlson loves the sweet red Australian cherries


All the redness and bright colours only mean one thing, they are the perfect fruits to present to your loved ones this Chinese New Year 2017! Even baby Karlson approves of this, gobbling down one cherry after the other. The cherries comes in auspicious red colours while peaches symbolise longevity, so why not head to your nearest retail outlet (all Village Grocer, Jaya Grocer, Aeon and Isetan) to buy some today! Now! In Season, grab them all while they are still in season. 

Now! In Season is a global campaign by the Victorian State Government, Australian Government and Horticulture Innovation Australia. 







1 comment :

  1. these fruits are not cheap in the market. I wouldn't complain too.

    ReplyDelete

Always appreciate the comments. Thanks!

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