Horlicks have come up with an exiting nationwide Horlicks NutriQuest Campaign. Together with the launch, its new mobile game application was launched as well. All this was unveiled by GlaxoSmithKline Consumer Healthcare Sdn Bhd (GSK), a leading global science-led healthcare company last week. I could not make it for the launch, but here's a rundown on what transpired that day.
|Nationwide Horlicks NutriQuest Campaign And The NutriQuest Game Launched|
Horlicks leverages on an exciting platform to quench kids’ thirst for a thrilling adventure to hunt and defeat the villainous Dr. Greedy with the NutriQuest heroes through multiple worlds. The evil scientist, Dr. Greedy has taken over the Horlicks Factory because he does not want the kids to benefit from the nutritional goodness provided by Horlicks.
|At the launch of NutriQuest|
In efforts to save the world and Horlicks Factory, kids are invited to be on a virtual quest with the four tall, strong and sharp heroes; friendly Damien, clever Omair, sporty Akin and the extremely smart Ida, to beat Dr. Greedy. In this level-based game, children will start their quest in the City, followed by the Jungle and they will advance to the final world – Factory where kids finally get to meet and defeat Dr. Greedy.
Spearheaded by Horlicks, the brand is committed in reaching out to kids through proper nutrition to strive to be tall, strong and sharp. The Horlicks NutriQuest campaign features a line-up of activities which are readily available online and on-ground. Aimed at driving further engagement with kids, Horlicks brings to town a series of mini roadshows, retail promotions with Horlicks and NutriCoins, as well as the prizes redemption on the website of Horlicks NutriQuest.
|Kid tries out the newly-launched NutriQuest game app|
The campaign possesses a unique approach to engage kids of all ages and provides a platform for kids to learn about nutrition in a new light. Stacy Wallace, General Manager of GSK Consumer Healthcare Malaysia is delighted over the positive responses received towards the newly-launched Horlicks NutriQuest campaign.
|Stacy Wallace, General Manager of GSK Consumer Healthcare Malaysia and Brunei|
“As parents, we strive to give the best to our kids. We want to provide holistic nutrition which helps to ensure optimal growth and boost our children’s developments. In GSK, we also embrace new digital trends and children’s ongoing shift towards education garnered from a digital landscape. It is inevitable that mobile technology is constantly evolving every day and it is imperative for our brand to be aligned with the times. We believe that Horlicks NutriQuest is a fun game that will bring the kids together for a wholesome experience and challenging adventures.”
|Kid jumps high to catch the star at 'Tall' booth|
Going beyond the mobile game application, the Horlicks NutriQuest nationwide roadshows bring the game worlds to life. Kids and parents are invited to participate in the challenging game booths which feature interactive activities such as: the ‘tall’ booth that encourages kids’ growth by jumping high to catch the Horlicks star; the ‘strong’ booth where the kids face an inflatable of Dr. Greedy’s punching doll; and the ‘sharp’ booth which tests the kids’ accuracy by shooting down Dr. Greedy and his metalloids.
Consumers can also collect the NutriCoins that come together with every purchase of Horlicks pack within the duration of the campaign. Each NutriCoin can help kids to unlock new exclusive levels in the 4th Dimension World. The NutriCoins can also be used to collect exclusive Horlicks NutriQuest prizes such as the characters key chains, NutriQuest cap and the NutriQuest watch through online redemption at https://www.horlicks.com.my/nutriquest/prizes.html.
For more information on Horlicks NutriQuest campaign, please visit https://www.horlicks.com.my/nutriquest or https://www.facebook.com/HorlicksMalaysia or call the GSK consumer hotline at 1-800-88-3225 or email firstname.lastname@example.org.