It's been a while since I last step foot into a club, any clubs for that matter, but there I was in the prestigious Providence KL to catch the rather grand launch of BOMBERG Malaysia's BOLT-68 watch. After all, I'm a watch freak. "It’s audacious, it’s provocative, it’s unconventional, and it’s the new MUST HAVE accessories!" With a tagline that screams boldness, if you’re looking for an outstanding timepiece with daring details to fit your lifestyle, a BOMBERG watch is what you need.
|Bomberg Malaysia Watch BOLT-68 Launch @ Providence KL|
Arriving at the exclusive media preview held at Providence KL, BOMBERG celebrated its launch in Malaysia by unveiling their BOLT-68 collection. I was pretty attracted to the very sexy and bold banners and models representing what BOMBERG's watches are all about.
|Toys for Boys|
According to BOMBERG CEO Giancarlo Mantuano that while BOMBERG was only launched in 2012 it has successfully cultivated a loyal fan base that enjoys the nonconformist nature of the brand. The brand itself isn't new, but only now has it come to Malaysia, brought in by Watatime. A watch that can be detached and double up as a pendant to be worn around the neck, or as a pocket watch, the idea is really unique.
|Watatime big boss, Brian Tham posing with BOMBERG CEO, Giancarlo Mantuano|
|Some of our local celebrities at the BOMBERG launch event|
“We made the exciting decision to expand to Malaysia as we are aware that watch lovers here are trendsetters, who appreciate the details that makes a great timepiece. We have decided to launch BOMBERG with its BOLT-68 collection, because we feel it represents the essence of our brand – reinterpreting the traditional wrist watch,” BOMBERG CEO, Giancarlo Mantuano adds.
|With some of the cool folks at the BOMBERG launch|
|and it's launched!|
The models that paraded the Bolt-68 collection came down the runway looking really hot and sexy. For a moment there, I'm uncertain it was a watch launch event or a lingerie fashion show. Anyway do check out some of the photos I've taken of the models parading the watch, be it on their neck, wrist, or holding it in their hands.
|Wearing it on the wrist|
|On the wrist|
|The Bolt-68 can be used as a pocket watch too!|
The BOLT-68 collection was launched in 2014, and was aptly named to represent the brand’s entire DNA. The number 68 references one of the most significant years of the 20th Century ushering in new social parameters and changes. BOLT-68 highlights the strong and functional strength of the watch design. The paradox of this collection is that it’s stylish and bold, twisted and relevant, rebellious yet totally uncompliant with Swiss watch standards.
|Pretty model #1|
|Pretty Model #2|
The BOLT-68 collection consists of 18 statement pieces imposing its own rules on the traditional world of watch-making. With each stainless steel casing it features a technical novelty where the buttons and the crown are placed at 12 o’clock. The timepieces are dual functional with a bayonet system that separate the case to the strap, to be attached to robust medallions and oversized links in order to become a trendy pocket watch. With its immaculate and flawless visual presentation, this timepiece reaches new levels of chic avant-garde for rebellious go-getter.
|Pretty model #3|
BOMBERG Chairman Rick De La Croix had a vision to create and establish a longstanding watch brand with international exposure, creating a new and uncontested market space rather than competing in an existing one. He conceptualised a brand that sees beyond focusing on competitors, but rather concentrates on the needs and desires of its target community.
|BOMBERG CEO, Giancarlo Mantuano addressing the crowd|
At the media preview, many local celebrities and fashionistas including Peter Davis, Joe Flizzow, Roen Nagapan, Carey Ng and Sarah Lian were spotted wearing these statement timepieces from the BOLT-68 collection. The well-designed standout watches made their outfits on point.
|One of the watches from the BOMBERG BOLT-68 collection|
To own your BOMBERG visit the following Watatime outlets: Pavilion Shopping Mall, KLCC Shopping Mall, MidValley Megamall, 1 Utama Shopping Centre, Sungai Wang Plaza, Sunway Pyramid Shopping Mall, Subang Parade, Mahkota Parade, IOI City Mall and Kinta City Shopping Centre.
For further information, do check out their official website at bomberg.ch/en/ and Facebook page at facebook.com/bombergofficial
Watatime outlet details:
- Pavilion Shopping Mall (Lot No. 2.61, Level 2, Pavilion Kuala Lumpur) Tel: 017-2492066
- KLCC Shopping Mall (Lot No. C28A, Concourse Floor Suria KLCC) Tel: 017-3350866
- Mid Valley Megamall (Lot No. G-055, Ground Floor) Tel: 017-2520866
- 1 Utama Shopping Centre (Lot G107, Ground Floor) Tel: 017-2483066
- Sungai. Wang Plaza (LG144) Tel: 017-2480866
- Sunway Pyramid Shopping Mall (Lot G1.61, Ground floor) Tel: 017-2573066
- Subang Parade (LG19, Lower Ground Floor) Tel: 017-2473066
- Mahkota Parade (Lot G52, Ground Floor) Tel: 017-2070266
- IOI City Mall (G-45 Ground Floor, IOI City Mall, Lebuh IRC, IOI City, 62502 Putrajaya) Tel: 03 8957 2018
- Kinta City Shopping Centre (G16, Ground Floor) Tel: 017-2482066