New Toyota Prius C Media Launch

Toyota had their launching of the New Improved Toyota Prius together with the much awaited All-New Toyota Prius C recently over at Sunway Convention Centre. I had the opportunity to attend this and witness first hand the unveiling of these 2 very cool hybrid vehicles. The moment I laid eyes on the new Toyota Prius C, the first thing that went through my mind was, "This Prius C will definately be a hit among car lovers!".

Toyota Prius C Launch Event
Toyota Prius C Launch Event

Sitting though the product (Toyota Prius C) introduction, I was surprised to find out this chic youthful looking car is going to be sold for RM97k, cheaper than the current sub 100k hybrid which was the Honda Insight. Just looking at the Toyota Prius C got me all excited as I realize for this price range, with the looks, 1.5L engine capacity, and the rather spacious interior and boot, this hybrid is going to rock the market.

Toyota Prius Price in Malaysia
Unveiling of the price for Prius, Prius Luxury and the latest Prius C

The event was to showcase the new Toyota Prius and Prius Luxury on top of the new baby on the block, Toyota Prius C. However this post will be concentrating more on the Toyota Prius C as it is really an evolutionary new vehicle brought to Malaysia by Toyota. (

The all new Toyota Prius C
The Sparkling New Prius C
Sexy Girls at Toyota Media Launch
Got distracted momentarily by these ladies

The new, improved PRIUS is driven by a hybrid system with a 1.8 liter petrol engine and electric motor offering class leading fuel efficiency and low emissions yet offers performance equivalent to a conventional 2.4 liter car. In addition, the new improved PRIUS comes with EV (Electric Vehicle) mode. 

The new improved PRIUS offers 2 variants (PRIUS 1.8 and PRIUS 1.8 Luxury). New key features of the new improved PRIUS are exterior design which expresses excellent aerodynamic performance and functional beauty, additional premium features such as LED headlamps, daytime running lights, JBL premium audio with reverse camera and leather seats.

Toyota Prius C Media Launch Questions
It was question time for the media present

Coming back to the highlight of the event, the all new Toyota Prius C comes off being slightly smaller in size than the original Toyota Prius. Its body length of 3,995 mm is 485 mm shorter than the Prius while the overall width of 1,695 mm (excluding door mirrors) is just 25 mm less on either side. To match its compact proportions, the overall height is also lower at 1,455 mm.

Modified Version of Toyota Prius C
The slightly modified version of Toyota Prius C
under the hood of Prius C
Under The Hood

Toyota’s proven Hybrid Synergy Drive (HSD) system, proven in the Prius, has been adapted to suit the smaller size of the Prius c. Components such as the engine, transaxle and battery have been made more compact and lighter, resulting in the HSD of the Prius c being 42 kgs lighter than that in the Prius.

Much of the powertrain mass is located lower and closer to the middle of the car while the battery is installed under the rear seat, contributing to better weight distribution and a lower centre of gravity for more stable handling.

Battery for Toyota Prius C
That's the battery located under the rear seat

The engine is a 1NZ-FXE type and comes from the same family as the 1.5-litre VVT-i engine in the Vios. However, it runs on an Atkinson Cycle which has a higher compression ratio and different valve opening/closing characteristics. However, the operating temperatures are well controlled so RON95 unleaded petrol can be used even though the compression ratio is 13.4:1.

Toyota Prius C sports a rather futuristic design with two toned colours being used. Everything is set up in such a way that it actually feels much larger and spacious than it actually is. Going eco friendly without compromising on space, now that's one thing I like about this car.

The Back View of Toyota Prius C
The Back View of Toyota Prius C
The Toyota Prius C's boot
The Toyota Prius C's boot

For a car this size, Toyota Prius C again surprised me with it's boot space. I had expected the space behind to be inadequate, but as can be seen from the photo above, there was ample space to fit a sub-woofer with lots of extra luggage.

The new, improved Prius comes in four colors and is priced at RM 139,900 for the Prius Standard and RM 145,500 for the Prius Luxury variant (on the road price with insurance), while the all new Prius C comes in five colors, with a starting price of RM 97,000 (on the road price with insurance). Both models have a 3 year or 100,000km warranty (whichever comes first).

The new improved Prius and all new Prius C will be available at selected Toyota Showrooms in Peninsular Malaysia from 24th February and East Malaysia on the 2nd March onwards. UMWT has targeted sales of 1,500 units for the new, improved Prius and 2,500 units for the all new Prius C this year. So what are you waiting for, if you are looking for an affordable sporty hybrid vehicle, the new Toyota Prius C is definately a viable choice!

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About Isaac Tan
Thank you for reading this post. I hope you enjoyed reading this as much as I enjoyed writing it. My name is Isaac Tan and I cover mostly on lifestyle events with emphasis on happenings in Kuala Lumpur, food reviews, movies, tech and more. Subscribe to my feed and my facebook page. Do follow me on Twitter too at @isaactanjs , contact me via my email at


  1. your post reminds me I didn't have a photo of Prius C's rear end =_=

  2. i read this from the paper yesterday, and they have very high hope of this hybrid.. well, are you planning to get yourself one?? :)

  3. Niiiiice!! I love compact car. And it's a prius too. Really easy on the wallet fuel-wise I tell you. My dad drives a prius and he only needs to fill up the tank once a week. To put it into perspective, he drives from this outback part of Klang to KL for work.

  4. wow bro! u even get to go car event! so nice! anyway Prius C is the one with lower specs right! but still RM97K is a big figure! TT Wanna go green also have to pay a big amount first!

  5. What does the C stand for? Cheap? :P

  6. I need Prius luxury!

  7. LoL at Ryan.. Prius Cheap! Where got cheap??!

  8. Wow...the new car looks stunning! xD

  9. It looks like Vios from the front view.

  10. Nice! But sigh.....!!!! No money. no talk. Sobssss!!!!

  11. aren't they gonna give you one for blogging for them? hahahaa

  12. Sporty looking. Retiring soon, can't afford to change new car. LOL!

  13. really awesome post thanks 4 sharing this post with us

  14. justmy2cents3:57 PM

    you do realise u got the prius C and prius interior swapped right?

    The futuristic interior is for the Prius and the less attractive, budget looking one is the Prius C.

  15. Toyota Marketing4:41 PM

    I work for Toyota and I'm disappointed that the invited media personnel got this wrong.

    The montage of the Prius which shows the Prius C interior instead is still up.

    It's the 5th picture for your info.

  16. Well, I'm not doing this full time, so understand that I am not always right. Pls be disappointed elsewhere. Thanks. I've taken down the photos, and will re-edit it after I'm off work. Thanks for pointing it out.

  17. Great post!! very informative.
    Thank you very much for such a lovely and informative post.


Always appreciate the comments. Thanks!

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