Carlsberg's Chinese New Year Ang Pao Campaign
This would serve as a short post to share on Carlsberg's latest CNY festive promotion . As a brand that prides itself for staying true to Chinese traditions for the Lunar New Year celebrations, Carlsberg is ringing in the Year of the Snake by spreading prosperity and abundance with the ang pow. But these are no ordinary ang pows as Carlsberg consumers are beginning to discover. Since the promotion began on the 24th of December last year, there have been 31 lucky winners of tier one ang pows worth RM11,888 each. Massive cash and giveaways worth RM6.8 million up for grabs for Carlsberg consumers this Chinese New Year.