Softlan New ‘Fragrance of Love’ Limited Edition Pack

Softlan New ‘Fragrance of Love’ Limited Edition Pack

Mother’s day just passed a week back or so, but hey, if you love your mother, everyday’s a day to shower her with your appreciation. Just recently, Softlan introduced a limited-edition pack, to express gratitude to mothers in Malaysia. Lots of pink, aptly named the ‘Fragrance of love’, the pack features a scent specially selected by children that reminds them of their mothers’ love and warmth, now transcended onto one’s freshly-laundered clothes. 

Softlan New ‘Fragrance of Love’ Limited Edition Pack - with Aishah Sinclair

Esi Seng, Marketing Director of Colgate-Palmolive Malaysia said: “Softlan goes beyond that of a fabric conditioner. In fact, our brand is always anchored upon celebrating mother’s love, and providing comfort through the efficacy of our products. The new ‘Fragrance of Love’ scent is created with love from children and all of us at Softlan, in the hope that the scent will evoke beautiful memories of love and joy for mothers and their children alike.

Softlan New ‘Fragrance of Love’ Limited Edition Pack

‘Fragrance of Love’ - Curated by Children and Softlan, with Love for Mothers

The Softlan ‘Fragrance of Love’ limited edition pack comes in a 1.4-litre pack variant, with a unique fragrance that combines a carefully-selected range of floral scents, chosen by children that best represents and reminds them of their mothers’ love. 

In conjunction with the launch of this limited-edition pack, Softlan® announces its continued partnership with Aishah Sinclair, radio announcer, television host and brand ambassador of Softlan. Aishah Sinclair made a special appearance on Sunday, 15 April 2018 for a meet-and-greet session to surprise Giant shoppers, who had the opportunity to take selfies with her. The first twenty shoppers who posted their selfies on Giant's Facebook page also took home an exclusive gift, courtesy of Giant and Softlan.

It was a good event

The limited edition ‘Fragrance of Love’ pack by Softlan is now available at all major supermarkets and hypermarkets nationwide at a recommended retail selling price of RM 6.75.  Offer is valid while stocks last. For more information on Softlan and its upcoming campaign, do check out their Facebook page at www.facebook.com/softlanmy