Kronenbourg 1664 L'Aperitif Fashion Launch
A couple of weeks back, Kronenbourg 1664 (France's #1 Selling Beer) launched their L'Aperitif Fashion amidst some really good Kronenbourg beers over at The View Bar, GTower. L'Aperitif Fashion, a renvention of the Happy hour in Malaysia that showcases French glamorous influence in Malaysian fashion was officially launched on the 15th December 2011.
L'Aperitif Fashion Launch By Kronenbourg 1664
15 December 2011
View Bar, G-Tower Kuala Lumpur
7pm till late
So there I was, reaching just in time at View Bar to catch up with some friends before the fashion show kicked off. The crowd arrived looking really good as most followed the fashion theme that night, "fashionably chic" was the key word.
To the honour of L’Aperitif Fashion, the world-renowned Malaysian-born shoe designer Dato’ professor Jimmy Choo, OBE made a special appearance at the inaugural launch. Other well-known fashion icons of Malaysia such as Andrea Fonseka, Amber Chia, Gillian Hung and Keith Kee were also present at the launch.
"The first-of-its-kind and inspired by Kronenbourg 1664’s French Art of Pleasure, L’APERITIF FASHION was launched with the unveiling of Gallo by Thian’s concept
designs by lead designer, Teresa Thian."
designs by lead designer, Teresa Thian."
"The Kedah born fashion designer who is well-known for her chic, feminine and elegant designs unveiled her L’APERITIF FASHION collection. The design combines vintage with elegance, reflecting French’s sophistication. It is a bold fashion statement that is seductively French infused with Malaysian elements."
Josiah Mizukami, ambassador of L'Aperitif Fashion shared,
“France has been recognised as a leader of decorative arts and high culture since the 17th century. L'Aperitif Fashion is inspired by one of the biggest fashion capitals of the world and it is a great platform to assist talented local designers to reach a more international level in the fashion scene here in Malaysia. I look forward to more exchange sessions when we combine experienced designers with local talented designers at the upcoming L'Aperitif Fashion runways in 2012.”
Overall, it was a successful event, one which both introduced the Kronenbourg 1664 as a French luxury beer, and also the L'Aperitif Fashion debut. Do check out Kronenbourg 1664's Facebook page at www.facebook.com/KronenbourgMY to know further on L'Aperitif Fashion.
sounds like fun:)
ReplyDeletewow.. i wish to be there...
ReplyDeleteSmall Kucing,
ReplyDeleteIt was rather fashionable, fashion event :P ..
Nikel,
lol! for the beer? XDXD
Hah!!! Backlog post, eh? Ahhhh...JFook! Haven't seen him in your posts for a while.
ReplyDeleteSTP,
ReplyDeleteyep, one of my backlogged posts with photos lying around, lots more to come as I am on holidays now :)
Hehe, Jfook is always around in my posts if I catch him at any of the events I go to, nice blogger XD
i was looking for you in those photos with the celebrities, hahaha!! so they just stand there and everyone just photographed them without giving chance for others to take photos with them together?? :p
ReplyDeleteGreat Fashion + Beer Event!
ReplyDeleteYou look enjoy!
Wow, nice fashion and great photos.
ReplyDeleteYou lari so fast during the event! :P
ReplyDelete