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The much-awaited Barclays Premier League 2014/2015 season have kicked off  in August, what better way to gear up for more great footie moves, legendary players in action and drama both on and off the pitch, than by getting up close with the coveted official BPL trophy. Fanning the passion of fans, the trophy was brought down by the league's official beer partner Carlsberg to launch its newest BPL consumer campaign, which is expected to strengthen the bonds of friendship as much as football fans’ love for the brew in Malaysia. The Official BPL Trophy Arrives in Malaysia! Carlsberg The Official Beer Partner

Just for sharing, on this wonderful rainy Saturday morning. Carlsberg’s Friendtastic Machine tour recently concluded when it returned to Pavilion Kuala Lumpur on its final stop after eight weeks of touring the country and cementing bonds of friendship, both old and new. In a surprise twist to the finale, Carlsberg snuck in customized BPL branded watches and also an additional Friendtastic Machine grand prize to the cans of ice cold beer.  A ‘Friendtastic’ Farewell, Carlsberg Machine Dispenses Signed BPL Liverpool Jersey

Now I'm not an extremely huge fan of Barclay's Premiere League, but I do catch it whenever I have the opportunity. It was rather unfortunate I could not attend the finale viewing hosted by Carlsberg the other day. Anyway here's a short excerpt on what transpired that night, from the news release sent to me by Carlsberg Malaysia.  Carlsberg Closes Out 2013/2014 BPL Season With Epic Finale

So I missed the Carlsberg BPL Viewing Party last week or so , featuring the live match between two BPL giants, Liverpool and Arsenal. I caught the match on Astro at home though. Anyway, this would be to share the news on what transpired at the viewing party, as well as the launch of Carlsberg's latest 'Price of Passion 2' challenge contest.  Carlsberg BPL Viewing Party & Price of Passion 2 Launch