Tiger Beer’s Chinese New Year Campaign Launch

Tiger Beer’s Chinese New Year Campaign Launch


Uncaging new beginnings, Chinese New Year is the time of year when we usher in new beginnings with our family and friends. I was over at the Tiger Beer’s Chinese New Year dinner the other day, a grand launch welcoming the Year of the Pig. It was a rather grand affair, complete with lanterns and motifs reminiscent of old Shanghai with a modern twist in spirit of ushering the new. 

Tiger Beer’s Chinese New Year Campaign Launch
Tiger Beer’s Chinese New Year Campaign Launch

Old Shanghai Themed


Upon arrival, guests got to ‘pluck’ angpows containing a lucky draw ticket from the gilded Tree of Wealth before opening the doors to new beginnings. The event began with a stunning lion dance performance, led by Zhu Bajie (a popular character inspired by Chinese novel Journey to the West), to invite luck - with each of the five lions in the colours representing the brands of the HEINEKEN Malaysia portfolio – Tiger, Heineken®, Guinness, Anchor and Apple Fox.

At the Tree of Wealth
At the Tree of Wealth 
Lion Dance to kick off the night of prosperity
Lion Dance to kick off the night of prosperity
Uncage a prosperous celebration
Uncage a prosperous celebration

During the grand event, we were able to participate in a range of auspicious games and activities as we ushered in the new year together - from tea leaf and Chinese palm reading, to welcoming the year of the Pig with intricate Chinese paper cutting and personalized calligraphy. There was something for everyone !

Getting our palm read
Getting our palm read
Various booths were set up
Various booths were set up

Guests had the opportunity to participate in the Yee Sang tossing ceremony to usher in new beginnings with their wishes for a bountiful year ahead followed by a dinner with unique dishes specially for the festive season. I’m glad to say the food is really good! 

Abalones and more, paired with Tiger Beer
Abalones and more, paired with Tiger Beer
Huge pork ribs for the picking
Huge pork ribs for the picking
Superb performances
Superb performances

Chinese New Year Campaign


Consumers can usher in the new beginnings and be rewarded this festive season with Tiger Beer – all they have to do is enjoy their favorite brews from HEINEKEN Malaysia’s portfolio. Until mid-February, consumers who purchase any big bottle of Tiger Beer, Guinness Foreign Extra Stout or Heineken® at participating coffee shops, food courts and Chinese restaurants can check underneath their bottle caps for three different characters - “福” (Fu), “禧” (Xi) and “猪” (Zhu) - representing the different prizes to be won. 

Tiger Beer’s Chinese New Year Campaign Launch
Tiger Beer’s Chinese New Year Campaign Launch

One bottle cap marked “福” (Fu) allows consumers to redeem an angpow worth RM88,888, one cap marked “禧” (Xi) can be exchanged to redeem an exclusive Tiger Beer Mahjong set, and collecting 15 caps marked “猪” (Zhu) will allow consumers to redeem the exclusive Prosperity Bowl set – be sure to keep a look out to start your collection today!

Huat ah!
Huat ah!

Exclusive Tiger Beer Mahjong Set


The exclusive Tiger Beer Mahjong sets are also available to be purchased at participating supermarkets during the month of January.  With the purchase of three cartons of HEINEKEN Malaysia products - inclusive of one carton of Apple Fox - consumers can own the Tiger Beer Mahjong set for only RM99 while stocks last.

Tiger Beer Mahjong sets
Tiger Beer Mahjong sets

For more information on this campaign and its promotions, visit https://www.facebook.com/TigerBeerMY

1 comment :

suituapui said...

So thin!!! Only skin and bone left. Are you all right?

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