Energizer Shop In The Dark 2017 - Virtual Reality Roadshows

Energizer Shop In The Dark 2017 Kicks Off Virtual Reality Roadshows


Just a couple of days back I was at the launch of the third leg of entry submission, and launch of virtual reality roadshows for Energizer Shop In The Dark 2017 over at MYDIN USJ, Subang. This follows the overwhelming response from last year's campaign, Energizer in partnership with MYDIN once again kicks off Energizer Shop In The Dark 2017, this time with a virtual reality twist. Read on. 


Energizer Shop In The Dark 2017 - Virtual Reality Roadshows
Energizer Shop In The Dark 2017 - Virtual Reality Roadshows

It's a newly introduced twist to the challenge, we have Virtual Reality at the fore. Energizer Shop In The Dark 2017 gives a chance for its loyal fans and MYDIN shoppers to win a shopping spree worth RM3500. This year, the twist includes a VR challenge roadshows where shoppers will be shopping in the dark through a VR machine. 

Virtual Reality Roadshows of Energizer Shop in The Dark 2017 - Officially kicked off.
Virtual Reality Roadshows of Energizer Shop in The Dark 2017 - Officially kicked off. 

Shoppers who are interested to participate through the roadshows or mail in entry are required to provide a proof of purchase with a minimum of RM10 worth of Energizer or Eveready products. The new virtual reality 'Shop In The Dark' 2017 challenge at selected MYDIN stores offers an entirely different experience of shopping in the dark. 

En. Ahimmat Bin Mydin, Executive Director of MYDIN Mohamed Holdings Bhd and Mr Tan Suang Jak, National Sales Manager of Energizer Malaysia at the launch
En. Ahimmat Bin Mydin, Executive Director of MYDIN Mohamed Holdings Bhd and Mr Tan Suang Jak, National Sales Manager of Energizer Malaysia at the launch

How does it work? 


The virtual reality challenge brings shoppers into a virtual MYDIN store with a list of items to look for within a fixed time. This is a whole new experience of shopping in the dark for the eyes and ears. I tried it myself, and it is indeed challenging, especially when it's all so dark in the virtual reality world. Luckily we could pick up Energizer batteries in the challenge, which helps lots in finding our way. 


The Virtual Reality Roadshows will be at various locations from 5th May to 28th May 2017
The Virtual Reality Roadshows will be at various locations from 5th May to 28th May 2017

In addition to the on ground roadshows, shoppers and Energizer users can also submit their entries via the Facebook Digital Contest and mail-in entries. Throughout the period of 5th May until 28th May, as shown in the picture above, the virtual reality challenge roadshows will take place at four selected MYDIN stores located in four states across Peninsular Malaysia - Selangor, Penang, Negeri Sembilan and Johor. 

I did not hesitate to try it out myself!
I did not hesitate to try it out myself!

Four winners from the roadshow challenges, five winners from mail in entries and one winner from the Facebook contest will win an eight-minute shopping spree bonus worth up to RM3,500 each during the contest finale which will take place at MYDIN USJ, Subang Jaya in July. A shopping spree?! It would be so much fun, where the winners can load up anything they wish (with restrictions and pre-imposed parameters) into their shopping cart. The items in the shopping cart will be paid in full by Energizer up to RM3,500. 

What are you waiting for? Visit the on-ground virtual reality roadshows, or check out their official Facebook page at www.facebook.com/EnergizerMY for more retails on Energizer 'Shop In The Dark' 2017 campaign. 




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