TESCO Chinese New Year 2014 'Ong Mali' Campaign

Did you know TESCO Malaysia kicked off their Chinese New Year 2014 'Ong Mali' campaign recently? Well, I'm sure you have seen the rather cute white horse merchandise soft toy on sale at the nearest TESCO outlet. Today's writeup will be a post on their 'Ong Mali' campaign which includes their latest promotions, the #ongmali contest, and many more. Check it out below, and be sure to watch their CNY TVC as well which I have included at the end of this post.

TESCO Chinese New Year 2014 'Ong Mali' Campaign
TESCO Chinese New Year 2014 'Ong Mali' Campaign



Tesco will be having Ong Mali daily offers for key CNY products from now until the 17 February 2014. These attractive deals give customers great variety and offers from daily essentials, fresh and food items including mandarin oranges, ngaku, cookies and confectionaries to non-food items like housewares, home décor and gift selections for loved ones. Festive hampers are also available at Tesco from as low as RM38.



CNY Astro Mah Li Twin Horses Pack, now at only RM29.88/pack
CNY Astro Mah Li Twin Horses Pack, now at only RM29.88/pack

Tesco’s Ong Mali activities bring a whole load of fun, laughter and great rewards. Tesco is partnering with Astro Radio for a nationwide Radio In-Store Contest – Ong Mali Hunt. Participants will have to tune in to MY FM, MIX FM or Melody FM to receive clues to the Ong Mali Hunt! There will be RM188,000 worth of vouchers to be won over 21 days, with 16 winners a day!

A short step by step to join and win Tesco's 'Ong Mali' contest
A short step by step to join and win Tesco's 'Ong Mali' contest

 
In conjunction with this partnership, Tesco Malaysia also introduced the latest horse merchandise soft toy set aptly called Astro Special Mah Li (twin pack). Only 7,000 sets are available and they are exclusively sold at Tesco stores at RM29.88. Personally I have one of these, and they are mighty cute. Perfect to capture baby Martin's attention for some time.





Astro Special Mah Li (twin pack)
Astro Special Mah Li (twin pack)


Apart from the great range, great prices and great deals, it is also Tesco’s tradition to celebrate the festive season with the community. Tesco is giving back a total of RM260,000 in its Corporate Social Responsibility initiative this Chinese New Year.

Three different charity homes for senior citizens and children including Rumah K.I.D.S., Beautiful Gate Centre and the Selangor Cheshire Home were invited to the Ong Mali launch celebrations at Tesco Kepong on 7th January, 2014. They were treated to the traditional “loh sang” toss which symbolizes an abundant of health, prosperity and happiness. Tesco Malaysia also donated shopping trolleys filled with Chinese New Year goodies to these charity homes. Each charity home also received RM5,000 Tesco Gift Vouchers for their CNY Shopping besides their residents each receiving an “Ang Pow” worth RM50.


TESCO Chinese New Year 2014 'Ong Mali' Campaign
TESCO Chinese New Year 2014 'Ong Mali' Campaign


Additionally, Tesco is organizing the Ong Mali Charity Ang Pow Fundraising. Customers in Penang are encouraged to donate a minimum of RM3 in return for a packet of the Ong Mali Ang Pow packet cum Auspicious Door Hanger from 16th Jan – 14th Feb 2014. Tesco aims to raise at least RM60,000 for this initiative for charity.

Tesco Malaysia will also be sponsoring 15 hard core poor families to a CNY dinner in the Central and Southern regions of Malaysia to foster family togetherness for the needy. In addition, Tesco is sponsoring the underprivileged homes to attend a Chinese New Year Spring’s Street Party, themed Season of Hopes and Prosperity, to be held on Presgrave Street, Penang. I leave you with the TESCO #ongmali Chinese New Year 2014 TV Commercial below.



2 comments :

  1. Tak mali pun... ;(

    ReplyDelete
  2. I think it's great to have such campaign especially during this time, where economy is not doing very well for Malaysian. It helps to create a positive mood and hopefully spur us on for 2014!! Have a great Horse Year 2014!!

    ReplyDelete

Always appreciate the comments. Thanks!

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