Caltex Launches Loyalty Program Partnership With BCARD

Just last week, Chevron Malaysia Limited, in partnership with BLoyalty Sdn Bhd (BCARD) launched the Caltex JOURNEY Card Loyalty Program. I was there to witness the launch where members of the media, partners, as well as the big guns from both Chevron Malaysia Limited and BCARD were present. 


Caltex Launches Loyalty Program Partnership With BCARD
Caltex Launches Loyalty Program Partnership With BCARD


A program aiming to reward customers by adding value to petrol purchases at Caltex service stations as well as puchases at other BCARD partner outlets, this was indeed a welcomed move from both parties. BCARD isn't new to the public though, as it has been around for quite some time now, with hundreds of merchants nationwide.


"Every Journey is a Reward"
"Every Journey is a Reward"

Under the JOURNEY Card loyalty program, every litre of petrol purchased at Caltex stations entitles the customer to a BPoint. One can apply for a JOURNEY Card for free, and application is also easy as the customer just needs to fill in a form at any Caltex station, submit it at the payment counter, and collect the card on the spot.

Jeremy Oh, Chevron Malaysia Limited's Chairman giving his opening speech at the launch
Jeremy Oh, Chevron Malaysia Limited's Chairman giving his opening speech at the launch


Speaking at the Caltex Loyalty Program JOURNEY Card launch, Chevron Malaysia Limited's Chairman, Jeremy Oh gave a rather positive speech, announcing the partnership with BCARD, and how he hopes that the loyalty card will enhance its users' lifestyle as well. 

"In line with our aim to add value and enhance your lifestyle, the JOURNEY Card has partnered with BCARD, one of Malaysia's premier customer loyalty programs where you can earn and redeem points at various BCARD merchants", said Jeremy Oh at the launch. 


My very own Caltex JOURNEY Card, which doubles up as a BCARD
My very own Caltex JOURNEY Card, which doubles up as a BCARD

It's a good thing that the Caltex JOURNEY card can be used like a normal BCARD as well, collecting points at other outlets participating in the BCARD loyalty program. Currently there are more than 65 established brands under the BCARD umbrella, such as Starbucks, Chatime and Lazada, with more than 1200 participating merchant outlets combined.

Partners and outlets that JOURNEY Card members are able to earn & redeem points at.

There are so many partners and outlets that JOURNEY Card members can earn and redeem points, ranging from clubs, education, food & beverage, leisure, motor, property and utilities, I found it to be so versatile. An example of one of the merchants I used the card at was to have lunch at the Big Apple Restaurant in Berjaya Times Square. With other notable merchants such as Starbucks, Chatime, Kenny Rogers Roasters and even Borders, I can earn and redeem points with my JOURNEY Card the next time I drop by these outlets. It definately fits my lifestyle with the numerous lifestyle based partner brands out there.


The launch was a simple, no frills affair, announcing the partnership for the Caltex JOURNEY Card
The launch was a simple, no frills affair, announcing the partnership for the Caltex JOURNEY Card


To earn BPoints, it is as simple as presenting the JOURNEY Card at the payment counter during every petrol purchase at Caltex stations, or purchases made at any BCARD participating merchants. How easy is that? Every one litre petrol gives you 1 BPoint, which can subsequently be redeemed for petrol or mart items at any Caltex station, or for desired purchases at any of the other BCARD participating merchants. 

The JOURNEY Card is valueble to defray and pay my expenses!

With the rising cost of living these days, it's always good to find something which can defray my expenses. The JOURNEY Card helps me to do just that. With the points earned each time I pump in petrol at the Caltex Station, I could actually use those points to redeem for my daily consumables items, be it from their mart or at any of their partners and merchants. Using the JOURNEY Card to redeem for a meal at Kenny Rogers Roasters sounds like a great plan!


The subsequent press conference where Jeremy Oh and Gary Yeoh answered all the queries from the media
The subsequent press conference where Jeremy Oh and Gary Yeoh answered all the queries from the media


"The Caltex Star has always stood for quality, value and service and the JOURNEY Card is a manifestation of this brand promise. Most importantly, it continues to symbolize our commitment to treat our customers as individuals by offering a loyalty program that caters for various needs and lifestyles," Jeremy Oh added. 

Gary Yeoh, Director of BLoyalty Sdn Bhd who was present at the launch also added "We are likewise very excited with this launch, and view this partnership with JOURNEY Card and Chevron as a strategic one as it adds value for our mutual customers. Caltex has been offering high quality services and products including fuels with Techron, and the JOURNEY Card is another feather in its cap". 


Some lucky members of the media who won the lucky draw prizes during the Caltex JOURNEY Card launch
Some lucky members of the media who won the lucky draw prizes during the Caltex JOURNEY Card launch

The BPoints accumulated can be redeemed for petrol or mart items at any Caltex station, or for desired purchases at any of the other BCARD participating merchants. BPoints can be checked at http://www.bcard.com.my or http://www.caltex.com.my by entering the unique pin number located at the back of the JOURNEY Card. I've actually tried checking my points, and it is relatively simple and easy to login and get our points status through the website.


Drove up to the nearest Caltex station the other day for some petrol
Drove up to the nearest Caltex station the other day for some petrol, the JOURNEY Card can already be used.

After getting my complimentary JOURNEY Card the other day, the moment my car ran out of fuel, I headed to the nearest Caltex station at Jalan Genting Klang to fuel up. I did mention the JOURNEY Card is free to register right, so remember to get yours today at the nearest Caltex station! With banners everywhere indicating the JOURNEY Card could be used, I proceeded to swipe it at the counter to collect some points. It will be interesting to utilize the points for some items from their mart the next time I come over.

Just me having a quick shot with the JOURNEY Card in hand, pretty useful card to have when fuelling up at Caltex
Just me having a quick shot with the JOURNEY Card in hand, pretty useful card to have when fuelling up at Caltex
Exclusive promotions for members of the JOURNEY Card!

Still on the same subject, in conjunction with the JOURNEY Card launch, there will be a special joint-promotion with BCARD where lucky winners will win an all-expense paid trip to the United Kingdom to watch a Barclays Premier League match featuring Cardiff City against Liverpool. There are also exciting weekly prizes up for grabs. 


Join the latest on-going promotion by BCARD for a chance to win a trip to the United Kingdom!
Join the latest on-going promotion by BCARD for a chance to win a trip to the United Kingdom!

The 'Swipe Your Way To Cardiff' contest is organized by BCARD from 15 January to 28 February 2014 for all BCARD members. Specially for JOURNEY Card members, you will be entitled to be rewarded with double participation entries in this contest. To participate, remember to register at www.bcard.com.my/cardiff and swipe the JOURNEY Card for an accumulated spend of RM200 at any BCARD merchant including one transaction at any Caltex station to get the double entry. 

In addition to the contest, starting from 15 January 2014, the first 400 new JOURNEY Card sign-ups at each respective Caltex station with a minimum transaction of RM30 on RON97 petrol and/or Mart items will receive a special gift courtesy of BCARD, Lazada, Papa John's Pizza and Caltex. I'm by no means a spokesman for Caltex nor BCARD, but do take up on this offer for a free JOURNEY Card today.

Link as follows: http://www.caltex.com/my/products-and-services/journey-card/


Brand Information:
Chevron Malaysia Limited has been operating in Malaysia for 76 years under its retail brand, Caltex™, offering high quality products and services. To date we have more than 420 service stations strategically located throughout Peninsular Malaysia and employees working in several areas of business such as Marketing, Lubricants and Terminal operations. The Chevron products that available in Malaysia include Caltex with Techron® fuel and Caltex Diesel with Techron®D, Havoline® and Delo® oils.

2 comments :

  1. We don't have Caltex in Sibu... :(

    ReplyDelete
  2. Existing BCard member can use the BCard and swipe in participating Caltex petrol station too.

    ReplyDelete

Always appreciate the comments. Thanks!

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