Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013

It was a night of glitz and fashion as the 7-month long campaign of Kronenbourg 1664 L'Aperitif Fashion culminated with the grand finale 2013 over at The Majestic Hotel's grand ballroom last week. Now I've been to my fair share of Kronenbourg 1664 L'Aperitif Fashion previous events, and I must say they always come off as being the place to be for the fashion conscious crowd. 

Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013
Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013


Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013
Date: 7 November 2013
Venue: The Majestic Hotel KL
Time: 6.30pm onwards


Kronenbourg 1664 ladies welcoming us to the grand finale fashion showcase
Kronenbourg 1664 ladies welcoming us to the grand finale fashion showcase

As I reached the grand ballroom, I couldn't help but feel slightly under dressed as everyone was decked in French themed outfits, befitting of the L'Aperitif Fashion showcase that night. Filled with French Masterpieces, the decor, the ambient, and the beautiful crowd expresses the brand essense of Kronenbourg 1664. 

Some of the bloggers and friends present at the event
Some of the bloggers and friends present at the event


The night was all about the fashion, and how one winner of the Kronenbourg 1664 K'Aperitif Fashion Grand Finale will be awarded with a 3-month internship programme with the world renowned Nicolas Georgiou. There they will learn the ropes of the industry, the intricate necessities required to become a top designer. 


The rather interesting Kronenbourg 1664 cake
The rather interesting Kronenbourg 1664 cake

The Managing Director of Carlsberg Malaysia, Henrik Juel Andersen took to the stage giving the opening speech to kick off the fashion showcase by all the finalists. There, he lauded the extensive details given to make this event a success. 


Managing Director of Carlsberg Malaysia, Henrik Juel Andersen
Managing Director of Carlsberg Malaysia, Henrik Juel Andersen



"Kronenbourg 1664 is France's No.1 premium beer brand around the world. Staying true to its brand personality of French culture, lifestyle and allure, Kronenbourg 1664 L'Aperitif Fashion aspires to develop the local booming fashion scene while the brand offers an avenue for the creative minds to showcase their talents."


Ice Cold Blanc from Kronenbourg 1664 to have while waiting to enter the grand ballroom
Ice Cold Blanc from Kronenbourg 1664 to have while waiting to enter the grand ballroom
One of the many interesting finger food served that night
One of the many interesting finger food served that night


Datuk Prof. Dr Jimmy Choo O.B.E was there himself as patron to the event and brand. His presense and endorsement of Kronenbourg 1664 L'Aperitif Fashion is a testament of the premium-ness and credibility of this fashion platform.


Another one of the Kronenbourg 1664 ladies posing beside one of the creations
Another one of the Kronenbourg 1664 ladies posing beside one of the creations
And it has begun, the fashion showcase of the finalists
And it has begun, the fashion showcase of the finalists

As judges of the fashion showcase, we had the avant-garde unstructured edge Khoon Hooi, well-known fashion designer Keith Kee, Managing Editor of August Man Rubin Khoo and Editor in Chief of Marie Claire Mindy Teh. Check out some of the pictures I managed to capture of the Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013 as the models paraded the creations.


#1
#1
#2
#2
#3
#3
#4
#4
Beautiful, and very detailed creations on show that night
Beautiful, and very detailed creations on show that night

Overall, it was indeed an eye-opening experience for me, as I took in the atmosphere 
of Kronenbourg 1664 L'Aperitif Fashion Grand Finale 2013 and truly enjoying myself. French chic was the dress code that night, and it was really nice to see everyone decked in their French finest. Congratulations to the winner Ellie who won herself a 3 months internship in Londo. More photos can be found on my Facebook page (http://www.facebook.com/isactanjs)


Related Kronenbourg 1664 L'Aperitif Fashion Posts:




Pin It Now!




About Isaac Tan
Thank you for reading this post. I hope you enjoyed reading this as much as I enjoyed writing it. My name is Isaac Tan and I cover mostly on lifestyle events with emphasis on happenings in Kuala Lumpur, food reviews, movies, tech and more. Subscribe to my feed and my facebook page. Do follow me on Twitter too at @isaactanjs , contact me via my email at isaac.tan@gmail.com

9 comments :

  1. What's that drink? Come, come...poslaju, dijamin sampai hari esok. ;)

    ReplyDelete
    Replies
    1. Suituapui, it's the Kronenbourg 1664 drink which comes in a few variations :P

      Delete
  2. woah great photos! I wonder what camera did you use for this event?

    ReplyDelete
    Replies
    1. Cheryl, just a Nikon. My new toy recently :)

      Delete
  3. I don't mind to have a crate or two of that Blanc at home right now! :D

    ReplyDelete
    Replies
    1. Henry, wah.. a crate or two? Haha, #drinkup !!

      Delete
  4. Good to see you more often lately! Before this you been busy with your baby. Hope your baby and wife are doing great. :)

    ReplyDelete
    Replies
    1. Joanna, it's good to see you too! you're so active now. :), still busy with the baby. Janice and baby doing great, thanks for asking. XD

      Delete
  5. woo nice picture!! i see u have fun wit ur camera!!

    ReplyDelete

Always appreciate the comments. Thanks!

Related Posts Plugin for WordPress, Blogger...