Club Asahi Moscow @ Play Club The Roof 1 First Avenue

It was another night of ice cold Asahi Super Dry as they threw another successful club nights. This time Club Asahi Moscow was held at the all new entertainment hub in town, The Roof's Play Club. With two successful Club Asahi events concluding in Kuala Lumpur, themed Tokyo, Penang, and Miami this year, Asahi Super Dry pulled-out all the stops and made its finale party themed Moscow a mind-blowing night of sights and sounds.

Club Asahi Moscow @ Play Club The Roof 1 First Avenue

Club Asahi Moscow 

Venue: Play Club The Roof 1 First Avenue

Date: 13 November 2013

Time: 9pm till late

Launched only a year and a half ago Asahi Super Dry has been deemed the fastest growing premium beer in its category. Having outperformed expectations on a very positive level, the brand is making waves in the industry in both market share and recognition.

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia posing with the other VIPs

Arriving at The Roof 1 First Avenue early, before the doors to Play Club were opened, we were served with some light dinner food at the posh Signature Restaurant first. It was a pretty good feeling as the restaurant was so new, making us one of the first few groups of people who got to dine there together with Asahi Super Dry beers in our hands. 

A quick shot with the guys, Ah Bok and Ryan

Bloggers and friends

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia gave a short speech, saying that Asahi Super Dry has been deemed the fastest growing premium beer in its category. Its double digit growth has outranked other premium beers in the market. 

It was all about the Ice cold Asahi Super Dry that night

The brand awareness levels have also been growing strength to strength with people knowing what Asahi Super Dry is all about. Its distinct Karakuchi method of brewing has also been noted as a key differentiation point for consumers which have driven its popularity and preference amongst beer lovers.

The DJ lineup for Club Asahi Moscow

One of the first few party events to be held at The Roof's Play Club, Club Asahi Moscow transformed the whole area into a sleek silver European party zone. Pretty cool atmosphere, unique yet comfortable. 

Club Asahi Moscow's Party Pack and some photo booth pictures

Starting off the party was the cool and sultry DJ Eva T, who is part of the Asahi Super Dry All-Stars collective. Hitting it up hard with her hypnotic array of electro, house and techno beats, music lovers were propelled into a state of transcending euphoria which set the perfect opening for the following act flown in all the way from Russia.

Club Asahi Moscow @ Play Club The Roof 1 First Avenue

Some of the Asahi ladies at Club Asahi Moscow

The main act for the night, all the way from Moscow, was Swanky Tunes. The three-man crew had always experimented with different electronic styles in pursuit of their own sound. At first, it was techno, before moving into a distinctly big-beat influenced sound. Thanks to their solid musical culture and their outstanding studio skills, the Russian trio quickly managed to become one of the most sought after EDM bands around the world.

Welcome to Club Asahi Moscow

It was all about Asahi Super Dry and partying at Play Club

Overall, a great night out, with Carlsberg Malaysia’s ‘Drink Responsibly’ employee ambassadors giving out bottles of Evian mineral water towards the end. Club Asahi Moscow hosted more than 800 invited guests this round, and I must say it was an experience in itself partying at the latest entertainment spot in town. For more information on Club Asahi parties do check out their Facebook page at www.facebook.com/AsahiMalaysia.