World Marketing Summit 2013 - A Global Meet

A rather major global event occurred a couple of weeks back, aptly named the World Marketing Summit 2013 as delegates worldwide congregate at Putrajaya for a common purpose. With a tagline that reads "Creating A Better World Through Marketing", it's the brainchild of leading marketing guru Professor Philip Kotler, aiming to elevate marketing from the ranks of a corporate business tool to one that can also deliver meaningful social, environmental and economic impact.


World Marketing Summit 2013 - A Global Meet
World Marketing Summit 2013 - A Global Meet

The acclaimed World Marketing Summit 2013 was held from September 28th to 30th 2013 at Putrajaya International Convention Centre (PICC), Malaysia.

The global importance of the event has attracted a stellar cast of international luminaries, included as below:
  • Minister Dr. Bernard Kouchner, Founder of Doctors Without Borders; 
  • Professor Dr. Hubert Gjizen, Director of UNESCO Asia & Pacific; 
  • Dr Ashok Khosla, Chairman of Development Alternatives Group; 
  • H.E Badria Al Mulla, President of International Emirates Management for Quality; 
  • Mrs Sara Ismail Mohamed, CEO of Al-Bashayer Investment Company , 
  • Mr. Frank Beadle de Palomo, CEO of Mothers2Mothers
  • Sanjit “Bunker” Roy of Barefoot College and recently awarded the prestigious ‘Clinton Global Citizens Awards’ by the Clinton Global Initiative

World Marketing Summit 2013 - A Global Meet
World Marketing Summit 2013 - A Global Meet

WMS 2013 is a “By Invitation Only” Summit that aims to find 2,500 game changers as delegates and 32 outstanding speakers that share the common belief that marketing can truly change lives. In essence, delegates will see real business examples of how you can make a social purpose contribution without hurting the bottom line. This was the must-attend event for all marketing professionals this year in Malaysia.


Delegates and speakers at the World Marketing Summit 2013
Delegates and speakers at the World Marketing Summit 2013

World Marketing Summit Malaysia 2013 was set out to meet two goals. Firstly it will provide a roadmap on how to meet the 8 UN MDGs, resulting in a signed declaration charting marketing’s role in improving 8 billion lives. Secondly, this is a gathering and collective representation of the world’s best marketeers, sharing insights and case studies of how purpose can be injected in to a company’s DNA, elevating consumer trust in turn reducing marketing investment and maintaining the bottom-line. 


Manoah Consulting at the World Marketing Summit 2013
Manoah Consulting at the World Marketing Summit 2013

Over the course of three days, more than 2300 delegates representing 68 countries have relished the outstanding speeches and thought leadership on how social purpose can and should be injected into business practice to allow for businesses to make money while furthering a social cause.


The good folks from Manoah Consulting mingling with the rest of the dignitaries
The good folks from Manoah Consulting mingling with the rest of the dignitaries

More information about the Summit can be found at www.wmsmalaysia.org.

Related post-event writeup on the World Marketing Summit 2013:


3 comments :

  1. wow...all the big shots are there. :)

    ReplyDelete
  2. I am sure you pick up a lot of tips here !

    ReplyDelete
  3. What a big and interesting event for marketing! That's my cup of tea.

    ReplyDelete

Always appreciate the comments. Thanks!

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