Carlsberg Kicks Off Barclays Premier League Ultimate Fan Experience

Just the other day, Carlsberg celebrated their success being the official sponsor for Barclays Premier League for the next three years. Carlsberg recently launched an integrated BPL 2013/2014 consumer campaign that brings the BPL action from the UK to Malaysia, while at the same time allowing Malaysian fans to experience BPL VIP-style hospitality in the UK. 


That calls for a Carlsberg! Juliet Yap, Marketing Director of Carlsberg Malaysia with Henrik Andersen at the launch event
That calls for a Carlsberg! Juliet Yap, Marketing Director of Carlsberg Malaysia with Henrik Andersen at the launch event


To kick start the first phase of the campaign, Carlsberg rewards its consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide. 

On top of that, Carlsberg, being the beer of choice when it comes to football, is sending avid football fans to experience all-expenses-paid trips to the UK to watch live Premier League matches of their choice. Being the official beer of BPL, Carlsberg has access to all 20 football club stadiums.

Imagine being picked up by a friendly Carlsberg brand ambassador at the airport, chauffeured to a trendy hotel and served a meal fit for a football legend, and get pampered like a VIP for a 3D2N stay in the UK.  You will visit one of the iconic football stadiums and get access to the private Carlsberg VIP Hospitality Lounge where you will not only watch a football match in style but, if luck is on your side, also have the opportunity to meet your favourite football player or a living legend over a Carlsberg!


Carlsberg directors and senior management team celebrating the launch of Carlsberg's BPL consumer campaign.
Carlsberg directors and senior management team celebrating the launch of Carlsberg's BPL consumer campaign


One way to win the trip is to participate in the ‘Price for Passion’ Facebook contest that challenges football fans to prove how far they would go to score this once-in-a-lifetime experience. Be bold and visit www.facebook.com/Carlsberg to pledge your “price”.  In addition, you can also try to win this ultimate experience via exclusive contests in selected newspapers. Do check out the football column of your local dailies! 


Henrik Andersen, Managing Director of Carlsberg Malaysia, with the custom-made Barclays Premier League "Beer Tower" Trophy at his side and the replica of the Liverpool Legends mural  in the background
Henrik Andersen, Managing Director of Carlsberg Malaysia, with the custom-made Barclays Premier League "Beer Tower" Trophy at his side and the replica of the Liverpool Legends mural  in the background


“Carlsberg’s BPL campaign is bringing Malaysians a first-of-its-kind ultimate Premier League experience that is unlike any other in town. Being the official beer, Carlsberg has the rights, access and network in rewarding our consumers via a nine-month long consumer and fan engagement campaign,” Carlsberg Malaysia Managing Director Henrik Andersen explained. 


Carlsberg and Premier League fans enjoying ice cold Carlsberg at the brand’s Barclays Premier League Campaign Launch and viewing party
Carlsberg and Premier League fans enjoying ice cold Carlsberg at the brand’s Barclays Premier League Campaign Launch and viewing party


Carlsberg will also be holding football viewing parties at selected locations nationwide throughout the season. At these viewing parties, football fans will not only get to enjoy the clash of top clubs in high definition but will also have the opportunity to win more BPL collectibles.    

For more information on Carlsberg’s BPL viewing parties and other activities, do check out their Facebook page at www.facebook.com/Carlsberg


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About Isaac Tan
Thank you for reading this post. I hope you enjoyed reading this as much as I enjoyed writing it. My name is Isaac Tan and I cover mostly on lifestyle events with emphasis on happenings in Kuala Lumpur, food reviews, movies, tech and more. Subscribe to my feed and my facebook page. Do follow me on Twitter too at @isaactanjs , contact me via my email at isaac.tan@gmail.com

1 comment :

  1. Looks like fun! Don;t drink and drive...and don't ever bet on the game. It's all rigged!

    ReplyDelete

Always appreciate the comments. Thanks!